01
Card 01
Message
Key question
Tap or click to flip
01
Message
Key question
Can someone understand in seconds what problem you solve and for whom?
Why it matters
If the idea is unclear, every click after that becomes more expensive.
PUENTE RESOURCE
Meta Ads Checkup: 12 key questionsMove through it like a visual sequence. Each card guides you from the main idea to the question and then to the reason it matters.
← Back to resourcesReview path
- 01Message
- 02Hook
- 03Offer
- 04Creative
- 05Angles
- 06Destination
- 07Friction
- 08Speed
- 09Follow-up
- 10Measurement
- 11Lead quality
- 12Learning
02
Card 02
Hook
Key question
Tap or click to flip
02
Hook
Key question
Do the first line or the first few seconds earn attention without relying on the logo?
Why it matters
The opening should stop the scroll before it asks for trust.
03
Card 03
Offer
Key question
Tap or click to flip
03
Offer
Key question
Is there a concrete reason to act now instead of “someday”?
Why it matters
A clear offer turns passive interest into movement.
04
Card 04
Creative
Key question
Tap or click to flip
04
Creative
Key question
Does the visual support the message instead of competing with it?
Why it matters
Creative should reinforce the core idea, not distract from it.
05
Card 05
Angles
Key question
Tap or click to flip
05
Angles
Key question
Are you testing different angles, not just slightly different versions of the same ad?
Why it matters
Changing the angle teaches you more than changing only colors or layout.
06
Card 06
Destination
Key question
Tap or click to flip
06
Destination
Key question
Do the ad and the landing page or form make the same promise?
Why it matters
When the destination changes the story, friction rises and trust drops.
07
Card 07
Friction
Key question
Tap or click to flip
07
Friction
Key question
Are you asking only for the information needed to start a conversation?
Why it matters
Every extra field lowers the number of people who complete the step.
08
Card 08
Speed
Key question
Tap or click to flip
08
Speed
Key question
Does the page load fast and work well on mobile?
Why it matters
Most paid traffic arrives on phones; a slow experience wastes intent.
09
Card 09
Follow-up
Key question
Tap or click to flip
09
Follow-up
Key question
Is there a quick response and a clear next step when a lead comes in?
Why it matters
A strong lead cools off quickly when nobody replies with speed and context.
10
Card 10
Measurement
Key question
Tap or click to flip
10
Measurement
Key question
Can you connect spend → lead → appointment → customer when the business shares outcomes?
Why it matters
The goal is not loose metrics; it is visibility across the full path.
11
Card 11
Lead quality
Key question
Tap or click to flip
11
Lead quality
Key question
Are you judging lead quality, not just cost per lead?
Why it matters
A cheap lead does not help if it never becomes a real conversation.
12
Card 12
Learning
Key question
Tap or click to flip
12
Learning
Key question
Does every test end with a documented decision about what to do next?
Why it matters
The point is not more activity; it is a better next decision.